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Karma Kettle - Brewing Mindful Moments with Every Cup

Founded by Priti Sen Arora and Dhiraj Arora, Karma Kettle brings thoughtfully curated single-estate teas, herbal infusions, wellness blends and ceremonial matcha to tea lovers across India, encouraging people to slow down and enjoy mindful everyday rituals. Through Talipot House, the founders also celebrate handcrafted home and lifestyle products inspired by nature and the skilled artisans of Southern India, reflecting their shared commitment to conscious living and thoughtful craftsmanship. With responsible sourcing and eco-conscious packaging at the heart of the brand, Karma Kettle believes that small everyday rituals can create a positive impact. As a Founding Partner of The Green Links, Karma Kettle shares our vision of promoting sustainability through mindful living and meaningful experiences.

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Maa Ilay - Rooted in Nature, Rich in Tradition

Founded by Mithra R, Maa Ilay brings naturally grown, traditionally prepared foods from its own farms and trusted organic partners to everyday homes. From millets and traditional rice varieties to cold-pressed oils, fresh fruits, vegetables, wholesome snacks and jaggery-based sweets, the brand celebrates authentic food while supporting organic farmers and creating livelihood opportunities for rural women. Rooted in the belief that real food begins with real care, Maa Ilay is committed to preserving traditional food culture and encouraging healthier lifestyles. As a Founding Partner of The Green Links, Maa Ilay shares our vision of building stronger communities through conscious food choices and sustainable living.
Outlets:-
- Heritage Town, Puducherry
- Annamalai Nagar (ECR), Puducherry
- Thanthai Periyar Nagar, Puducherry
- Marie Oulgaret, Puducherry

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Sukham Handmade - Nurturing Well-being Through Nature

Founded by Ruckmani Ananthanarayanan, Sukham Handmade creates handcrafted natural skincare products inspired by Ayurvedic wisdom and crafted with botanical ingredients. From soaps, body butters and lip balms to face and body care essentials, every product is thoughtfully handmade with care to encourage gentle, mindful self-care while respecting both people and the planet. Rooted in the belief that nature offers the best care, the brand celebrates simple, honest skincare that nurtures well-being through every product it creates. As a Founding Partner of The Green Links, Sukham Handmade shares our vision of encouraging mindful living.

Store: Sivaganga Nagar (Anna Nagar Extension), Puducherry

Online
Official online store with doorstep delivery across Puducherry, Auroville and India.

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The Organic Collective - Cultivating a Sustainable Future

Founded by KSR Dinesh, a lifelong organic farmer from a family with generations of farming heritage, The Organic Collective was created to bring farmers and conscious consumers closer through fresh, naturally grown produce and wholesome organic products. From fresh fruits and vegetables to native rice varieties, cold-pressed oils and everyday organic essentials, the brand supports local farming communities while making organic living more accessible through its outlets in Auroville and Puducherry. As a Founding Partner of The Green Links, The Organic Collective shares our vision of promoting sustainable farming, mindful food choices and stronger connections between farmers and communities.

Outlets:
- Auroville Main Road, Kuilapalayam
- Heritage Town, Puducherry

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Rue Rangoli - Upcycling Design

Founded by Patricia Lavocat, a Franco Pondicherian, Rue Rangoli is a Paris-based upcycling and zero-waste brand that works with worldwide skilled artisans and ethical partners to give discarded materials a second life. From beautifully crafted bags, home décor, accessories and lifestyle products, every creation reflects the belief that creativity and craftsmanship can transform waste into something meaningful. By supporting artisan communities and encouraging a more thoughtful way of consuming, Rue Rangoli is helping build a future where people, creativity and the planet thrive together. As a Founding Partner of The Green Links, Rue Rangoli shares our commitment to building a future where sustainability, creativity and social impact go hand in hand.